Celebrities lending their Voices to GROW

 By Abdulazeez Musa – Livelihood & Private Sector Coordinator, Oxfam GB Nigeria

 

The GROW campaign in Nigeria has been working with 3 popular Nigerian artist; Sound Sultan, Lami and 2face to raise awareness and mobilize support for small scale agriculture. They have so far held two press conferences led a twitter campaign and produced a song—Act 4 Africa as part of the campaign. The song is being used to further reinforce the message of the campaign to a larger audience and awaken a broader consciousness on the current food crisis especially in the Sahel. The song is being played on several radio stations across the country and has already started generating the appropriate level of interest intended.